BlueCross BlueShield Gets Physical with the First Ever Airport Health Fair

AMI has successfully launched the first ever 'Sponsored Health Fair' within an Airport Environment.

The program, sponsored by BlueCross BlueShield, will be up and running in Philadelphia International Airport for four months and will include four individual Health Fair Days.

The kick-off theme was built around educating travelers on health-related exercises that can be done with a simple band along with a calorie counter. The counter will measure calories burned while walking between terminals and results are displayed via a large touch screen. During the fair, two times every hour, a 15 minute session will take place with a Fitness Pro, engaging and interacting with interested passengers.