Airborne Generates Healthy Interest at Chicago O'Hare and Denver International Airports

Based on the success of their previous program at Boston Logan International, Airborne launched an entirely new Experiential Sampling Program at Chicago O'Hare and Denver International Airports, where the distributed sample count reached over 800,000. Airports serve as the perfect venue to launch this product to their prime prospects - the flying public. This promotion was the largest post-security airport sampling campaign in aviation history and could result in an unprecedented opportunity to turn 820,000 pre-flight consumers into permanent customers. The airport's success in enhancing its own image by creating a more pleasant flying experience for passengers is also nothing to sneeze at.