American Express and Delta Airlines Team Up to
Dominate Terminal A
Spanning over 250 feet long and expected to garner approximately 80 Million impressions this year, American Express and Delta Airlines teamed up as the newest addition to the Boston Logan Pedestrian Walkways. Covering two separate sections of the Pedestrian Bridge connecting Central Parking to Terminal A, Amex and Delta chose this awe-inspiring branding opportunity through AMI to promote awareness of their new Mileage Credit Card plan.
Inside the walkways, hanging banners and large-scale wallscape graphics serve as additional reminders of the companies' latest and greatest offering. American Express / Delta plan to take advantage of these prime brand awareness opportunities through the end of this year, allowing their custom message to be seen by all travelers arriving into Boston Logan International Airport.