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BANK OF AMERICA 
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Experiential Marketing

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Bank of America Welcomes SIBOS Attendees with Total Terminal Domination at Boston Logan

AMI's unique Special Events Welcoming Package allowed Bank of America to achieve Total Terminal Domination in Logan's International Terminal E during the annual SIBOS Convention. This short term, highly targeted welcoming package greeted all conference attendees (as well as thousands of other travelers), using enormous wallscapes both inside and out, and strategically placed "line of sight" dramatic signage throughout the terminal.

For an extra element of interactivity, Bank of America brand ambassadors were on site to point weary international arriving passengers in the right direction, handing out thousands of branded bottles of water and providing maps of the great city of Boston.

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