Health & Wellness Sponsorship by Cigna

Create an interactive health & wellness experience at their “hometown airport”, Bradley International, designed to engage consumers on the importance of “knowing their numbers” in four critical areas that include blood pressure, glucose levels, BMI, and cholesterol levels. Develop a “test and learn” process to establish metrics and procedures for expansion to other markets.

 

Sewell Parking Sponsorship Program at Dallas Love Field

We are so pleased to be working with Sewell and Dallas Love Field on this very successful sponsorship. It is a privilege to collaborate with two organizations that are held in such high regard in order to create unexpected and positive experiences that align strategically with both groups’ business objectives. The results at the halfway point have exceeded everyone’s expectations, and we are all energized at the thought of what we will all accomplish together.

 

Zicam Seasonal Sampling

Seasonal Sampling

Situation

Zicam had 4 goals they wanted to accomplish with their sampling program:

  • Positively promote Zicam Cold Remedy, with travelers in mind
  • Grow trial and top of mind awareness of the brand
  • Foster relationships with target consumers via sampling
  • Grow sales through consumer education and trial

They wanted to accomplish these goals by specifically targeting their Active Defender, described as confident, self-reliant, and optimistic; they stay on top of all their responsibilities (without being overwhelmed) – including being there for their families, friends, jobs and communities – and can successfully handle any challenges that may come their way. Many of the qualities of a frequent traveler.

Tactics

Zicam sampled for 15 days inside Chicago O’Hare International Airport during the cold and flu season. During that time Brand Ambassadors handed out samples of Zicam ULTRA Crystals and Zicam Nasal Swabs, which included coupons, as well as engage consumers to interact with and take photos with the Zicam Cold Monster, along with sharing those photos on twitter.

Results

Success. We distributed 100% of our distribution goal of 75,000 samples and coupons and had over 2,500 Monster interactions during the 15 days.  “The airport sampling program through TradeX/AMI was an excellent way to meet our target during their time of need.  The spend was efficient, Brand Ambassadors personable, and the recommended pacing worked perfectly for our number of samples. This program exceeded our expectations for Trial, Brand Awareness and Social Pickup and we are looking to expand the program for next year.” – Tanner Puckett, Zicam

 

Sampling Program with Mondelez

Momentum was tasked by their client, Mondelez, to increase brand awareness and drive product trial for Trident, Stride, and Dentyne gum among millennials during the busy summer travel season.

Another successful program with Mondelez! Lots of happy customers – check it out here:

Experiential Surprise & Delight with Best Buy’s Geek Squad

Airports are busy places during the holiday season and technical issues with a new device don’t add any pleasure to the travel experience. Best Buy Geek Squad teamed with AMI to provide unexpected technical advice and services to thousands of holiday travelers on the move.

Program Launch by FX Networks for The Strain

FX Networks primary goal was to promote and create awareness for their new series, The Strain, in key airport markets across the country.

AMI worked closely with the FX team to formulate a high impact sampling and awareness program that aligned with FX’s objectives. It was decided that FX would activate a multi-faceted program within Hudson News airport retail stores in 5 different US markets – New York, Chicago, Los Angeles, San Francisco and Dallas.

 

Airport Sampling & Experiential Program with Simple Skincare

Travel can be harsh on skin-causing it to be sensitive, although it isn’t always easy to see.  Simple Skincare® wanted to show consumers how their skin can be sensitive to the challenges it faces while traveling, and reveal how Simple Skincare® can provide the answer in being kind to skin.  Their goal was to drive awareness, deeper educate and engage on travel skin triggers, and engage passengers with content and product trial.  These goals were to be supported with strong social media activation and awareness of the launch of their online skin forecasting tool.  All within a relaxing atmosphere.

Preferred Parking Program with Lexus

Airport Parking Sponsorship Program

The New England Lexus Dealership Association sought to differentiate their brand and increase traffic to local dealerships. Working with Massport, AMI built a first of its kind sponsorship of their Preferred Parking Program, called Lexus Passport Gold. The program consists of exclusive brand immersion, one-to-one communication with members, incentives for local dealerships, and over 200 graphics throughout the airport.

Please view our case study presentation for more information.

Airport Sponsorship with Dunkin Donuts

Dunkin’ Brands, which makes its home in New England, was seeking to create awareness and trial of its special blend coffee in a very competitive marketplace. Despite the fact that it is the “hometown” New England coffee brand, Dunkin’ wanted to extend its message with non-traditional marketing strategies. In addition, the company wanted to reinforce its positioning as an affordable alternative to competitors’ high-end coffee drinks. Boston Logan, New England’s major airport, provided an excellent venue to showcase the brand.  AMI had become an expert creator of promotional programs inside of airports and worked with  Dunkin’ to plan a program to meet its business goals through a non-traditional marketing campaign.

Steward Health Care Airport Program

Airport Health & Wellness Sponsor Program

Whether you are a road warrior or on vacation, travel takes its toll on your body. And with the extra time we have on our hands at airports, why not take the opportunity to learn more about health & wellness and participate in some travel wellness activities? Steward Health Care, the largest fully integrated community care organization and community hospital network in New England, looked to AMI and its strategic partner nLIVEn Health to develop a Health & Wellness Sponsorship Program at Boston Logan – the first-of-its kind in this new sponsorship category. The goal – reinforce and expand Steward’s leadership position in the region to individuals and small businesses.