Dunkin' Brands Sweetened Profits at Boston Logan International, and Renews for their 4th Year!

An AMI-facilitated campaign at Boston Logan International for Dunkin' Brands paid off for the company, big time. Dunkin' rejected traditional advertising in favor of making a more memorable, stand-out impression. Strategically located concrete columns were transformed into gigantic 12-foot coffee cups, complete with what looked to be steaming java pouring from the sky. These oversized brand icons became product sampling sites and meeting spots for hundreds of thousands of passengers. Dunkin' Brands reinforced its messaging with product graphics on a 117-foot by 12-foot passenger walkway and interior signage directing passengers to the company's six retail locations within the terminal. Result: a dramatic uplift in store traffic and sales. Sweet!