Dunkin' orders large coffee for Boston Logan
Imagine the stopping power 12-foot cups of Dunkin' Coffee have as they greet travelers at Boston Logan airport. It was part of a bold blend of interior and exterior graphic executions for Dunkin' via AMI. Folks throughout the airport sampled more manageably sized cups as they encountered the brand in strategic locations airport wide. But this kind of success is hardly new. For seven years, AMI has helped Dunkin' grow their airport presence—it's now a multi-touch integrated sponsorship. Customer engaging activations occur throughout the year as Dunkin' continues to give its marketing program a unique boost at this busy airport.
In fact, more than 80 million people will "experience" Dunkin' at Boston Logan, every one knowing they have arrived in Dunkin' Country.