Fidelity Investment Turns Heads with Enormous 'Turn Here' Campaign Graphics at Boston Logan

When Fidelity was deciding the best locations to launch their "Turn Here" messaging, they quickly realized that airports represented a highly targeted environment perfect for communicating with their ideal audience. AMI identified dramatic exterior signage (a 190 ft pedestrian bridge) with over 80 million annual impressions to greet everyone entering Boston Logan.

AMI continues to develop additional elements that will allow Fidelity to actively engage with passengers inside the airport, enhancing the overall air traveler experience.