ING Goes Big with a Dramatic Pedestrian Bridge Wrap Greeting Millions of Prospects as they Arrive at Boston Logan

ING Direct decided to make an enormous impression when they used a 117 foot pedestrian bridge graphic to grab the attention of air travelers entering Boston Logan International. The walkway wrap greeted travelers every day for three months and garnered increased awareness of the financial service company's 'Orange Savings Account,' while inside, specifically targeted music and messaging played throughout 'Airwaves' informing passengers of ING's various offerings.