jetBlue Flies High in Boston Logan with a Pedestrian Bridge Wrap and Branded Audio Messaging

Millions of travelers entering Boston Logan International were recently greeted by jetBlue Airways with a 117 foot pedestrian walkway graphic spanning between the parking garage and Terminal C.

Once inside these walkways, jetBlue spoke to them in an entirely new way - Custom branded audio messaging integrated with pleasing musical entertainment.

This integrated marketing experience allowed jetBlue to inform travelers of their recently expanded cabins, new routes out of Boston, and provide them a true 'leg up' on the competition.