Lexus drives home a first-of-its kind airport parking sponsorship program at Boston Logan
Through this innovative sponsorship Lexus has signed a multi-year agreement to become the signature sponsor of the popular Parking Passport Gold Program at Boston Logan International.
The Lexus Passport Gold program allows members to be guaranteed parking in an area that provides easy access to all terminals at Boston Logan International Airport. With over 6,000 members currently participating in the program, Lexus comes in as a sponsor of a well-proven and valued program at Massport. With over 250,000 moving through Logan parking facilities every month, this program allows Lexus to make a lasting impact on millions of New England travelers every year. In addition to dramatic digital signage, Lexus uses exciting activation entitlements throughout the year to align brand objectives with this key demographic.
"Team One worked with AMI to develop the Lexus Passport Gold Sponsorship at Boston Logan during 2010 and 2011. The AMI Team was able to bring new highly relevant assets and ideas into the process of designing a program that integrates the Lexus brand into the overall airport experience. We are very pleased with the results of the LPPG sponsorship and look forward to working with AMI on additional projects when the opportunity is available."
Lexus Brand Team