Novartis and Theraflu Team Up for Healthy Connections through Boston Logan
Beginning in December and running for nine weeks throughout the cold and flu season, Theraflu, the nations #1 OTC brand recommended by Doctors and Pharmacists, will be handing out samples at Boston Logan International.
Through an active consumer engagement campaign utilizing professionally trained Brand Ambassadors, over 150,000 Theraflu samples will be distributed during the blustery winter months, one of the heaviest travel periods for airline travel each year and certainly at the height of the cold and flu season.
Logan is the Airport Hub of New England and home to more than 25 million annual passengers, making this an ideal venue for an engagement campaign of this type. They remain committed to being at the forefront with Experiential Marketing Campaigns such as this, having been the industry leader for the past five years.
Theraflu holds the #1 position in this category which makes for a fantastic partnership throughout the Holiday Season.