Pepsi scores at Super Bowl XLVI
With AMI as its team quarterback, Pepsi turned Indianapolis 'Blue' for 2012's Super Bowl XLVI. As thousands of fans poured into Indy during Super Bowl week, brand ambassadors gave them samples of Doritos and Pepsi Max (Official Sponsors of Super Bowl XLVI). The roaming ambassadors passed out samples at multiple airport locations. Joining AMI on the Pepsi team were The Indianapolis Airport Authority, Clear Channel Airports, and various partners of The NFL. Together, they created a welcoming campaign effort that engaged tens of thousands of football fans on several fronts inside the airport and in the car rental area.
Social marketing further expanded the Airport Pepsi experience for Super Bowl fans. AMI directed a Super Bowl themed Photo Booth Contest. Hosted in the baggage claim area, it let fans upload pictures to Facebook and Twitter. It was tremendously popular, enabling the branding effort to follow fans as they went home to great memories.