Pepsi Americas launches five-year product rights sponsorship at Cleveland Hopkins
Creating a new category of consumer marketing in the airport environment, PepsiAmericas launched a five-year partnership at Cleveland Hopkins International Airport that includes a significant community relations program, consumer sampling of Pepsi products, and airing of Pepsi promotional spots over AirWaves. The comprehensive partnership designates Pepsi as the official beverage brand of Cleveland Hopkins.
"The Pepsi partnership is well-designed because it benefits the Airport, air travelers of CLE and the City of Cleveland."
- Airport Director Ricky Smith