Preferred Parking Program with Lexus

Airport Parking Sponsorship Program

The New England Lexus Dealership Association sought to differentiate their brand and increase traffic to local dealerships. Working with Massport, AMI built a first of its kind sponsorship of their Preferred Parking Program, called Lexus Passport Gold. The program consists of exclusive brand immersion, one-to-one communication with members, incentives for local dealerships, and over 200 graphics throughout the airport.

Please view our case study presentation for more information.