Airport Parking Sponsorship Program
The New England Lexus Dealership Association sought to differentiate their brand and increase traffic to local dealerships. Working with Massport, AMI built a first of its kind sponsorship of their Preferred Parking Program, called Lexus Passport Gold. The program consists of exclusive brand immersion, one-to-one communication with members, incentives for local dealerships, and over 200 graphics throughout the airport.
Please view our case study presentation for more information.