The new taste for Thanksgiving: Pringles
With a little help from AMI, Pringles generated mouth-watering buzz at Charlotte Douglas International Airport during peak Thanksgiving Holiday travel periods. It was a perfect time to inject some fun and excitement while passengers are waiting for flights. AMI set up a manned display dubbed the Pringles Flavor Station to promote the new Pringles "Grab & Go" travel-size canister. The Station encouraged passengers to sit, relax and interact with a "Poptender" while tasting various Pringles flavors.
AMI also helped Pringles incorporate a team of brand ambassadors to distribute more than 20,000 "Grab & Go" cans. We surpassed their goal by more than 30%. They called that a success. So did the happy passengers.