Samsonite Spins into Logan to Celebrate their 100 Year Anniversary
For 100 years, Samsonite has used its craftsmanship and heritage as an innovator, to create unique solutions for the sophisticated traveler. To honor this milestone, Samsonite turned to AMI to help them reach millions of travelers as they enter into and exit out of Boston Logan Airport. The latest pedestrian bridge graphic to join Terminal E promotes Samsonite's new Spinner Luggage. In addition to this dynamic graphic, Samsonite plans to do a product sampling campaign, branded security bag promotion, along with premium spots on Boston's Airport Sound Network, Airwaves, later this fall.