A Banner Year for High-Tech at Boston Logan

SAP delivered high-touch messaging to high-tech prospects at Boston Logan International Airport during its annual conference, relying on an AMI-facilitated program of high-impact signage and touch points. Our years of experience expediting large conventions, trade shows and annual events and our unique ability to successfully relate to business minds paid off big time for both SAP and Boston Logan. Enormous in-terminal banners and impossible-to-miss exterior messaging on pedestrian bridges reinforced SAP's position as the world's leader in business software solutions, and turned blank walls and bare expanses into revenue-generating inventory for Boston Logan International Airport.