Boston Logan Turned Waits into Windfalls

Siemens-branded information booths in the baggage area at Boston Logan proved unquestionably successful, and the ideal venue to reach the company's business prospects. While generating interest in the technology leader's capabilities, this branding program provided arriving passengers with an informative distraction while waiting for their luggage. Boston Logan's Information Booth was an obvious sponsorship choice to help solidify Siemens' market position as a leader in information technology. Adjacent areas featured interactive multimedia kiosks providing information on Siemens products and services, reinforced by dramatic wall signage.