Siemens Renews Massive Brand Awareness Campaign at Boston Logan for Another Year.

AMI is pleased to be in our 4th year with Siemens at Boston Logan International. Siemens was interested in going beyond static signage and wanted to begin building relationships with the millions of travelers heading into and out of Logan every month.

AMI answered this challenge with a combination of strategically placed high-impact messaging, interactive kiosks, sponsorship of all information counters including branded pen distribution, and the Siemens branded 3-1-1 convenience bags used to assist with traffic flow through the security process. The result has been an interactive and measurable program that allows Siemens to be "front of mind" with this highly sought-after demographic.