Theraflu set out to make a positive and lasting impression on airport passengers, and gave AMI a list of their target markets. AMI created a list of key airports close to those markets and obtained flight schedules from Boston Logan. Each flight to Theraflu’s target markets was highlighted and given to Theraflu’s Brand Ambassadors to focus on those departure gates and baggage claim carousels of arriving passengers.
Targeted Sampling with Theraflu
