UPS Sends Out a New Solution
UPS Stores made a play to tap into passengers' frustration with new luggage fees by sending out a new solution - Ship it Ahead of Time. Covering all four domestic terminals at Boston Logan Airport were brand new messages from UPS, encouraging people to 'Travel Light' and ship their luggage and other personal belongings home via UPS, rather than pay the extra luggage fees required by several airlines. UPS's new solution claims to not only allow passengers to travel lightly, but also save time and money. Accompanying these eye-catching green graphics were customized audio spots on 'Airwaves,' the airport sound network playing throughout all public access areas at Logan.