Program Launch by FX Networks for The Strain

FX Networks primary goal was to promote and create awareness for their new series, The Strain, in key airport markets across the country.

AMI worked closely with the FX team to formulate a high impact sampling and awareness program that aligned with FX’s objectives. It was decided that FX would activate a multi-faceted program within Hudson News airport retail stores in 5 different US markets – New York, Chicago, Los Angeles, San Francisco and Dallas.