The unique opportunity to design a new health & wellness passenger experience that complemented the physical layout of Dulles’ long terminals and walkways translated into countless hours of walking the airport to identify impactful locations to dramatically and effectively communicate the benefits of living healthy.
The Best Buy Geek Squad Station launched at the busiest terminal inside Chicago O’Hare to deliver passengers the unexpected. Over a nine day period, Geek Squad Agents helped thousands of passengers from places all over the world with gadget advice and technical tips.
The program is a resounding success, so much so that Cigna decided to extend for another 12 month period. Millions of passengers through the airport have experienced the Cigna walking paths and many of them are now connected directly with Cigna health experts.
From the time the Dunkin’ brand icons went up in February to the end of the inaugural 10 month program in December, over 25 million visitors passed through Boston Logan. The brand icons quickly became entertaining meeting spots for hundreds of Boston Logan travelers.
Blue Cross Blue Shield was offered the opportunity to be the exclusive sponsor of the Philadelphia Airport’s existing monthly Health Fairs. During the four month health care program, travelers and airport employees learned about healthy eating on the go, how to stay fit while traveling, and stretching for good circulation.
Sewell Automotive, a premier luxury auto dealership based in Dallas, Texas, sets the standard for developing innovative ways to distinguish their brand from the crowd. The Sewell Valet Parking Sponsorship launched in 2014 at the Dallas Love Field Valet and continues to greet thousands of travelers each month.
Travelers with the Aviator Card use their card to access the VIP parking area which is only steps away from the primary AA Terminals. In addition to the convenience, cardmembers are offered discounted parking rates. The inside of the parking garage has transformed into a vibrantly branded Aviator Card experience using dramatic non-traditional inventory.
Zicam sampled for 15 days inside Chicago O’Hare International Airport during the cold and flu season in 2016 and 2017 with AMI. AMI staffed this engagement program with a team of brand ambassadors trained on the benefits of Zicam products located in a high traffic, post-security environment. All sampling items included coupons to be redeemed at point of purchase.