Travel can be harsh on skin-causing it to be sensitive, although it isn’t always easy to see. Simple Skincare® wanted to show consumers how their skin can be sensitive to the challenges it faces while traveling, and reveal how Simple Skincare® can provide the answer in being kind to skin. Their goal was to drive awareness, deeper educate and engage on travel skin triggers, and engage passengers with content and product trial. These goals were to be supported with strong social media activation and awareness of the launch of their online skin forecasting tool. All within a relaxing atmosphere.