Product Sampling & Test Tasting
Pringles set out to promote their “Grab & Go” cans. AMI created an engaging program that mirrored Pringles’ “fun brand” image. With a Flavor Station at Charlotte Douglas International Airport run by Brand Ambassadors, AMI reached thousands of passengers traveling during the Thanksgiving Holiday peak travel times and promoted Pringles as a product that will bring more flavor to a boring or stressful time.