Experiential Marketing Program – Super Bowl Welcoming Engagement
Leading up to the 2013 Super Bowl in New Orleans, Pepsi teamed up with AMI to offer samples to passengers traveling through the airport. Pepsi’s new product, Pepsi Next, was handed out along with Tostitos chips and salsa. The program also included free giveaways and a branded photo booth that linked to social media. Over the seven day program, 60,000 samples were put into the hands of traveling consumers.
Please view our presentation for more information.