Dunkin’ Brands, which makes its home in New England, was seeking to create awareness and trial of its special blend coffee in a very competitive marketplace. Despite the fact that it is the “hometown” New England coffee brand, Dunkin’ wanted to extend its message with non-traditional marketing strategies. In addition, the company wanted to reinforce its positioning as an affordable alternative to competitors’ high-end coffee drinks. Boston Logan, New England’s major airport, provided an excellent venue to showcase the brand. AMI had become an expert creator of promotional programs inside of airports and worked with Dunkin’ to plan a program to meet its business goals through a non-traditional marketing campaign.