Overview

Barclays and American Airlines wanted to offer their Aviator cardmembers special perks when they travel from Philadelphia International Airport. AMI worked with management teams at PHL, Philadelphia Parking Authority and others to create a dedicated parking area of 170 spaces exclusively for cardholders.

The Experience

Travelers with the Aviator Card use their card to access the VIP parking area which is only steps away from the primary AA Terminals. In addition to the convenience, cardmembers are offered discounted parking rates.  The inside of the parking garage has transformed into a vibrantly branded Aviator Card experience using dramatic non-traditional inventory that includes:

• 24 – Concrete Column Wraps standing over 20 feet high
• 10 – Directional Wraps
• 8 – 24 foot long Soffit Wraps
• 20 – Oversized Columns
• Dramatic Exterior Branding at the Exclusive Entry
• 9 – Exterior Flagpole Banners
• Multiple digital displays throughout airport and baggage claim
• Prominently featured on the PHL Airport Website

Results

Thousands of cardmembers enjoy this new convenience at PHL every month brought to them exclusively by the Barclays Aviator Card. A strategic communication plan promotes the many benefits of “on-airport” parking directed to hundreds of thousands of local cardmembers. The custom messaging is delivered to passengers as they consider options for how they will get to/from the airport. This dedicated parking sponsorship was launched in 2017 and continues to exceed expectations.