Valet Parking Sponsorship

Situation

Sewell Automotive, a premier luxury auto dealership based in Dallas, Texas, sets the standard for developing innovative ways to distinguish their brand from the crowd.  Dallas Love Field is continuously developing ways to enhance their passengers’ travel experience. The objective was to design a VIP level of travel for Sewell customers that begins with the valet parking.

Tactics

AMI worked with the marketing team at Sewell to identify key non-traditional media assets and unique customer activations to make a significant impact on local consumers. In partnership with airport management, AMI set out to integrate the Sewell brand with the very popular Valet Parking Program. Entitlements and inventory include:

  • Branded drop off/pick up locations
  • Valet Parking – Brought to you by Sewell
  • Surprise and delight activations
  • Social media integration
  • Special benefits for Sewell customers
  • Automobile displays
  • Sewell branded attendant uniforms
  • Sewell branding integration within the Love Field website and all valet signage

Results

Sewell just began their 7th year as the official sponsor of valet parking at Love Field and actively promotes the benefits of on-airport parking through social media. During the first two years, the valet served 160,000 passengers, an increase of 150%. Sewell is driving consumers to their showrooms with strategically placed branding combined with creative surprise and delight elements. “The Sewell Sponsorship has been very effective for all parties and AMI has done an excellent job managing all aspects of the program and consistently delivers upon commitments that were made to the airport and this important client.” Ross McKillip – Dallas Love Field