by Anthony Zarro | Sep 5, 2019
Blue Cross Blue Shield Health Fair Situation Blue Cross Blue Shield approached AMI for concepts to assist in fulfilling their mission to enhance the health of the people in the communities it serves, along with driving Brand Affinity. Looking for new ways to enhance...
by Anthony Zarro | Sep 5, 2019
Kaiser Permanente Health & Wellness Sponsorship Situation Kaiser Permanente wanted to highlight their leading role as the preeminent healthcare organization within the Mid-Atlantic region. Dulles International Airport serves over 21 million passengers annually...
by Nicole Coviello | Aug 20, 2019
Zicam Seasonal Sampling Situation Zicam had four goals they wanted to accomplish with their sampling program: Positively promote Zicam Cold Remedy, with travelers in mind Grow trial and top of mind awareness of the brand Foster relationships with target consumers via...
by Nicole Coviello | Aug 9, 2019
Cigna Health & Wellness Sponsorship Situation AMI was tasked with creating an interactive health & wellness experience at Cigna’s “hometown airport,” Bradley International, designed to engage consumers on the importance of “knowing their numbers” in...
