by Nicole Coviello | Aug 21, 2019
Unilever – Simple Skin Care Product Sampling Situation Travel can be harsh on skin – causing it to be sensitive, although it isn’t always easy to see. Simple Skincare® wanted to show consumers how their skin can be sensitive to the challenges it faces...
by Nicole Coviello | Aug 21, 2019
Dunkin’ Donuts Brand Immersion Program Situation Dunkin’ Brands, which makes its home in New England, was seeking to create awareness and trial of its special blend coffee in a very competitive marketplace. Despite the fact that it is the “hometown” New England...
by Nicole Coviello | Aug 20, 2019
Zicam Seasonal Sampling Situation Zicam had four goals they wanted to accomplish with their sampling program: Positively promote Zicam Cold Remedy, with travelers in mind Grow trial and top of mind awareness of the brand Foster relationships with target consumers via...
by Nicole Coviello | Aug 20, 2019
Sewell Valet Parking Sponsorship Overview Sewell Automotive, a premier luxury auto dealership based in Dallas, Texas, sets the standard for developing innovative ways to distinguish their brand from the crowd. The Sewell Parking Sponsorship launched in 2014 at the...
by Nicole Coviello | Aug 9, 2019
Cigna Health & Wellness Sponsorship Situation AMI was tasked with creating an interactive health & wellness experience at Cigna’s “hometown airport,” Bradley International, designed to engage consumers on the importance of “knowing their numbers” in...
